VISCA - Catalan expression to manifest joy and enthusiasm
When working on a Design project, it's important to identify problems or unmet needs of the target users that are not yet addressed by existing digital solutions. However, a large number of possibilities and features can sometimes hinder this identification process.
To focus on the key problems, it's necessary to thoroughly evaluate the characteristics and behaviors of the target consumers.
Developing research that surveys the cultural and behavioral aspects of the consumer market can significantly expand the designer's understanding of the problem space.
This research-driven approach helps ensure the project addresses genuine user needs rather than being feature-driven.
By deeply understanding the target audience, designers can make more informed decisions about the core functionality and user experience of the product or service.
Researcher short biography
José Gago-Silva has twenty one years of experience as a Professor and researcher in Visual Communication. He has held positions at the School of Applied Arts - Polytechnic Institute of Castelo Branco, the Technology School - Polytechnic Institute of Tomar, and the School of Arts - University of Évora.
As a researcher, José Gago-Silva is a member of the Research Center in Architecture, Design and Urbanism at the Faculty of Architecture, University of Lisbon and CHAIA (Centre for Art History and Artistic Research).